To be honest, I’ve been interested in the idea of a collaboration for Fabletics from the very beginning. When we started the brand 3-and-a-half years ago, I wanted it to be designed for all women and speak to all women. I think collaborations really allow you to explore what your brand means and express that in a different way, and to reach a new audience. It’s very exciting to be able to finally announce that our first collaboration is with Demi Lovato!
Demi and I first met while we were both travelling, funnily enough in a hotel gym! We started chatting and bonded instantly over our shared love of fitness, dance and music. I remember being so impressed by how intelligent, accomplished and confident she was, even at such a young age. I loved her spirit, her honesty and how she was open to showing vulnerability, because that shows so much strength.
Demi is a defining voice for female empowerment and body positivity—especially for the younger generation—which is something we believe in very strongly at Fabletics. She also inspires girls to be comfortable with their struggles and face them head on. Everyone has their moments where they need support and Demi inspires girls to not only feel strong but also comfortable about opening up.
Giving back has always been part of the fabric of Fabletics, and we’re continuing to make it a bigger and bigger part of our brand. I saw the collaboration with Demi as another exciting way to build and support our charitable goals, which made perfect sense because of who Demi is and what she stands for. Our Demi Lovato for Fabletics collection will support the United Nations’ Girl Up movement—an important cause that’s already very close to our hearts at Fabletics. Girl Up encourages girls to stand up for, support and empower other girls across the world, helping the hardest-to-reach girls living in places where it is hardest to be a girl by changing policies and raising funds to improve their lives. With this collaboration, Fabletics will take our existing relationship with Girl Up to the next level. By integrating Demi’s voice and influence, Fabletics will further our efforts to raise funds and awareness for some of the world’s most marginalised adolescent girls, ensuring that they are educated, healthy, safe and positioned to be leaders in their communities.
The first Fabletics collection with Demi includes great pieces inspired by her mission and her music that I know her fans and our Fabletics members are going to love! So stay tuned and be sure to check it out when it launches next week.
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